Tool Kit - Marketing
Positioning

Design Thinking and More

Tools from XPlane

Customer Jobs, Pains and Gains

How to Capture Customer Jobs, Pains, & Gaines That Aren’t Subjective

HBR – Go-To-Market Strategy

MaRS Discovery District – Positioning

MaRS Discovery District – Customer Discovery

MaRS Discovery District – Startup Marketing

Library of resources

Techstars – Pitch Perfect

The Pitch

Kauffman Foundation Founder’s School – Sales

Five modules on entrepreneurial selling.

Kauffman Foundation Founder’s School – Marketing

Seven modules on entrepreneurial marketing.

Communicating for Action

Best viewed in conjunction with PowerPoint presentation by Julie Steininger.

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