Tool Kit - Marketing
Positioning
Customer Jobs, Pains and Gains
How to Capture Customer Jobs, Pains, & Gaines That Aren’t Subjective
HBR – Go-To-Market Strategy
MaRS Discovery District – Positioning
MaRS Discovery District – Customer Discovery
Kauffman Foundation Founder’s School – Marketing
Seven modules on entrepreneurial marketing.
Communicating for Action
Best viewed in conjunction with PowerPoint presentation by Julie Steininger.