Tool Kit - Marketing
Customer Creation

Customer Acquisition

Best viewed in conjunction with PowerPoint presentation by Tara Kinney

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Qualifying Perspective Customers

Best viewed in conjunction with PowerPoint presentation by Corey Feit.

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Design Thinking and More

Tools from XPlane

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MaRS Discovery District – Positioning

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Steve Blank – Recommended Reading

Seven Steps to the Epiphany and more

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Techstars – Marketing Plan

Grow Your Startup with No Money

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Kauffman Foundation Founder’s School – Sales

Five modules on entrepreneurial selling.

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Kauffman Foundation Founder’s School – Marketing

Seven modules on entrepreneurial marketing.

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Competition, Customer and Market Size

Best viewed in conjunction with  PowerPoint presentation by Mark Engel.

 

 

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