Tool Kit - Market Research
Customer Discovery

Value Proposition

Best viewed in conjunction with the Powerpoint presentation by Crystal Merritt.

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Customer Acquisition

Best viewed in conjunction with PowerPoint presentation by Tara Kinney

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Market Research – Consumer Insights

Best viewed in conjunction with PowerPoint presentation by Earnestine Benford.

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Qualifying Perspective Customers

Best viewed in conjunction with PowerPoint presentation by Corey Feit.

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Customer Jobs, Pains and Gains

How to Capture Customer Jobs, Pains, & Gaines That Aren’t Subjective

MaRS Discovery District – Product Management

MaRS Discovery District – Beta Testing

HBR – Go-To-Market Strategy

Forbes – Go-To-Market Strategy

MaRS Discovery District – Customer Discovery

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